Bridging the Gap Between Knowing and Doing: How to Turn Knowledge into Action for Business Growth

Are you struggling to turn your knowledge into actionable steps that drive your business forward? 

Tune into our latest podcast episode where we explore the critical distinction between knowing and doing, and discover how to close the gap and achieve your business goals.

In the latest episode of our podcast, I, Karen Roberts, dive deep into a topic that resonates with many entrepreneurs and podcasters: the difference between knowing and doing. Despite knowing the strategies necessary for success, many find themselves stuck in the planning phase without taking the actions needed to propel their business forward. In this blog post, we’ll explore the insights shared in the episode, offering practical steps to turn your knowledge into actionable tasks.

The Dangerous Trap of “I Know That”

One of the most dangerous phrases for any business is “I know that.” This mindset can create a false sense of progress, as knowing something doesn’t equate to doing it. When I launched my podcast, I was frustrated by the lack of growth. Despite understanding the strategies, I wasn’t taking the necessary actions to be visible and engage with my audience. This common challenge highlights the gap between knowledge and execution.

Understanding the Conscious and Unconscious Mind

Our conscious mind, where ideas and critical thinking originate, is different from our unconscious mind, which drives habitual actions and behaviors. While we may consciously know what steps to take, our unconscious mind often holds us back due to ingrained habits and past experiences. This disconnect explains why many people struggle to implement the actions they know are essential for their business growth.

The Three Essential Strategies for Business Growth

Growing a successful business or podcast online involves three key strategies:

  1. Grow Your Audience Daily: Actively increase your reach by engaging with potential clients on platforms like LinkedIn and Facebook.
  2. Build Influence Within Your Audience: Share valuable content consistently to establish authority and trust.
  3. Make Offers Regularly: Present your products or services to your audience and ask for the sale.

Despite knowing these strategies, many entrepreneurs fail to implement them consistently. This inconsistency often stems from unconscious resistance and fear of visibility.

Overcoming Unconscious Resistance

To bridge the gap between knowing and doing, it’s crucial to become aware of the unconscious resistance that holds us back. Our unconscious mind, shaped by past experiences and beliefs, influences our actions and decisions. By recognizing and accepting this resistance, we can take steps to shift our mindset and behaviors.

Practical Steps to Turn Knowledge into Action

  1. Plan and Prep Consciously: Use your conscious mind to outline specific tasks and goals. Create a daily action plan that includes tasks like growing your audience, sharing content, and making offers.
  2. Engage in Activities to Unthink: Find ways to get out of your head and into a positive state. This could involve activities like meditation, breath work, or dancing to your favorite music. When you feel good, you’re more likely to take action.
  3. Trust Your Unconscious Mind: Our unconscious mind runs essential functions like breathing and heartbeat without our conscious involvement. Similarly, trust it to guide your business actions once you’ve planned them consciously. By doing so, you can achieve a balance between thinking, unthinking, and taking action.

Consistency is Key

Building a successful business or podcast requires consistent effort. It’s essential to show up daily, even if it’s just for an hour. Share testimonials, reviews, video snippets, and offers regularly. Over time, your audience will begin to recognize your presence and engage with your content.

Seek Support if Needed

If you feel overwhelmed by the tasks required to stay visible and engage your audience, consider seeking support. Our team can help you create content assets from your podcast, making it easier for you to post consistently and effectively.

Final Thoughts

The journey from knowing to doing is one that requires awareness, acceptance, and actionable steps. By understanding the distinction between the conscious and unconscious mind and implementing practical strategies, you can bridge the gap and achieve your business goals. Remember, consistency and a positive mindset are key to turning your knowledge into action.

Tune into this episode of our podcast to dive deeper into these insights and learn how to get out of your own way, trust the process, and see tangible results in your business. Join us next week when we welcome the inspiring Hilary DeCesar as our guest. Until then, keep taking action and stay visible!

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